Building a great Toolbar involves choosing compelling features that will get your audience to try your Toolbar and then keep it installed.Some value propositions to consider are :
- More of what they love. Many people are passionate about their favorite subjects. Sports fans, auto enthusiasts, avid movie goers, and audiophiles – they live and breathe these subjects, consuming articles, reading reviews, and discussing these topics on a daily basis.
- If you serve a passionate audience, they will love to find a new way to immerse themselves in their interests.
- Convenience. By placing content directly in the toolbar, or by including links to the most commonly accessed areas of your site, you can deliver a more convenient experience to your audience.
- Don’t miss out. These days, things happen very quickly. Shopping deals disappear within 24 hours, news is communicated while it happens, and new superstars are created overnight. For those people who don’t want to miss out on their favorite things, a Toolbar is a great way to get information. Many people spend hours in front of their web browser every day, so a Toolbar that delivers fresh content from your blogs, forums, Twitter, or other RSS feeds and can ensure that people don’t miss out on new developments.
- Community. By putting your social networking features front-and-center you encourage your customers to interact more with your company and each other.
- Premium service. Giving toolbar users something special can make for a very compelling reason to install a Toolbar. For instance, you might give Toolbar users access to exclusive content or services, or you might give them early access to new features.
- Discounts. A very simple value proposition is to give discounts to toolbar users. This could be a pricing discount on a product or service, or it could be a free 30-day trial of a service.
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